Jun 24, 2015
Amber Hyatt, the Director of Product Marketing at SilkRoad, was a recent guest on the TechnologyAdvice Expert Interview Series to share her insight on the intersection of sales, marketing, and technology. The series, which is hosted by TechnologyAdvice’s Clark Buckner, explores a variety of business and technology landscapes through conversations with industry leaders.
Amber joined Buckner to discuss hiring trends, the importance of recruiting for cultural fit, and how technology can empower businesses and help them find the best talent.
Below are a few highlights from our conversation:
TechnologyAdvice: How effect does HR and workplace culture have on a company’s health?
Amber Hyatt: For me personally, it is all about relationships. In the HR side, we have the privilege of developing relationships with our people and getting to be cultural ambassadors. And so if we don’t have those strong relationships developed – I feel like that’s kind of like the trust glue that holds it all together – and without having that, I think that it’s really hard to build concrete relationships where you are able to really grow your company, work together on common goals, and really invest in people and make sure they know the organization wants to see you grow.
TA: What are some trends you see in the HR software industry right now?
Amber: Right now, we are seeing a very strong hiring market with a lot of recruiting software vendors. So the hiring market is coming back in the spotlight with a number of job openings, reaching a recent high. And in doing some research previously, we noticed that the Bureau of Labor Statistics in December decided that job openings have reached 5 million, which is really startling because that’s the highest level since January of 2001.
So we are definitely experiencing a very strong hiring market right now. With all of these options in the marketplace, this trend really allows economies to strengthen. It’s creating more opportunities for candidates, which also comes back to passive candidates — who are your employees.
As a result, this creates more competition and pressure for organizations to quickly attract the right fit for the position — but also culturally for the organizations. At the right fit, there is a more strategic effort about recruiting these candidates, and we really have to put a strategic effort into retaining employees once we’ve gone through all this work to find them.
And from a sourcing perspective at SilkRoad, we spend a lot of time researching the most effective sourcing outlets to find best-fit applicants. So we have our top sources of hire for 2015 report coming out shortly. The reason I mention this, is that the study provides value to our customers and also those other people out there who aren’t customers, because it gives them broad insight that they wouldn’t have on their own because we analyze sourcing data for over 12 million applicants. We had over 300,000 hires last year, and that’s just a large amount of data that we’re working with.
And from a budgeting perspective, zoning in on the right advertising sources is a major area for HR teams. Because just like you and I, we want to make sure that we’re spending our resources wisely and we want make sure that we’re getting the most bang for your buck. So that’s one way we’re really trying to make sure we’re keeping a pulse on what’s happening in the hiring market, and really trying to zone in and highlight the most effective sources from interviews and hires.
And it doesn’t really stop at advertising channels. Something we are very passionate about at SilkRoad is talking about your career portal, and your career portal nowadays is on your company website. That has become your calling card to broadcast your brand to applicants. And that applicant really needs to be a cultural fit. If you don’t have that foundation, the rest of it is not really setting your team up for success.
So at SilkRoad, we help customers explore how they can easily leverage a career portal to provide applicants with rich decision-making content, so that includes videos, testimonials, and day-in-the-life type of information. So you make it perfectly clear to applicants what it is going to take to succeed in your organization. As a result of providing that rich content, you’re getting a more informed applicant and ultimately the right people applying to your jobs.
TA: You don’t want to get slowed down because sometimes HR, even though it’s so important, sometimes gets pushed to the side a little bit. So you’re empowering HR professionals to be back in the driver seat.
Amber: Exactly, and just like you we were mentioning before, we want to empower teams by using our solutions to really give them the time to focus on what matters. By making it easy for them to come in and update this themselves without having the technical skills that an IT team would have, makes it really easy to empower them to update things, to make the content fresh and exciting, and to share what’s going on in your organization and make that transparent.
Listen to the entire show above in order to hear our full conversation, or (download the show) to listen later. You can subscribe to the TA Expert Interview Series via Soundcloud, in order to get alerts about new episodes.
This podcast was created and published by TechnologyAdvice. Interview conducted by Clark Buckner.
Want to learn more? Take a look at SilkRoad’s Ultimate Guide Library, featuring topics like employee engagement, onboarding, and strategic HR.
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